The brand name “Kapal Api” or steamboat was chosen because in 1927, the steamboat was considered the most innovative form of sea transportation. It was a symbol of conveying early days of selling ground coffee as well as the Kapal Api Brandmark. History of Kapal Api Brandmark nod to Indonesia’s maritime and trading history.
Today our heritage brand continues to serve Indonesians and coffee lovers everywhere who can attest to the high quality of coffee in every cup. And we promise that every sip will be a nostalgic trip into the aromatic past of the Kapal Api Brand.